Featured Case Study
P&G transforms consumer engagement with a multi-channel digital marketing platform
Mindtree is P&G's anchor partner for digital marketing, direct to consumer and marketing operations. We provide consistent consumer engagement for their 400+ digital properties.
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Design and realize converged customer experience across customer journey
Our digital marketing and commerce offerings help organizations design and realize outcome driven experiences across different stages of the customer journey with personalized content and frictionless commerce. We take an outcome driven approach to digital marketing and commerce operations to accelerate time-to-market, maximize reach, and achieve conversions at scale.
Our consumer engagement services include:
- Marketing and commerce platforms
- Direct to consumer commerce
- Mobile apps
- Emerging channels
- Digital asset management
- Intelligent marketing, commerce and IT operations
- Measurement, visualization and consumer ...
Our digital marketing and commerce offerings help organizations design and realize outcome driven experiences across different stages of the customer journey with personalized content and frictionless commerce. We take an outcome driven approach to digital marketing and commerce operations to accelerate time-to-market, maximize reach, and achieve conversions at scale.
Our consumer engagement services include:
- Marketing and commerce platforms
- Direct to consumer commerce
- Mobile apps
- Emerging channels
- Digital asset management
- Intelligent marketing, commerce and IT operations
- Measurement, visualization and consumer analytics
We help organizations break down complexities to engage with consistent information based on customer data and insights. We help deliver an optimal experience for each moment and touchpoint that is fast, free, transparent and customizable across all channels.
Our customer and partner engagement services include:
- Account-based marketing
- Digital assets and content management
- B2B marketing and commerce
- Direct to professional, D2C, and retailer commerce
- AR/VR for evaluation, collaboration and service
- Customer data hubs
- CRM and loyalty
- Intelligent marketing, commerce and IT operations
- Measurement, visualization and product analytics
Our differentiated approach encompasses journey-based experience strategy and realization, data and insights for targeting, personalization and conversion, efficiency through AI and automation, centralized operations and shared services model, cost optimization due to economies of scale with scale on demand, and matured delivery approach with product IT model.
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Expert Thinking in Action
Case Study
Experience driven commerce for a global car rental company
Conceptualization, architecture and implementation of an experience driven booking platform and multi geo rollout for a car rental company.
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Case study
Reimagined new normal business strategies for a foodservice giant in 2 weeks
Mindtree actively collaborated with the client to deliver an interactive digital platform in a groundbreaking minimal turnaround time.
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Case study
Making AI pervasive to deliver personalized sales assortment recommendations
Discover how we leveraged AI to provide targeted store-specific assortment recommendations, so that each sales agent could access it on a mobile device, any day and time.
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Blog
A platform-led approach to enable next-gen business IT operating model
Powered by DevOps, RPA, ML, test automation, and embedded with APIs to plug-in capabilities, CAPE takes a design thinking led approach to platform-led IT delivery.
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White paper
Mindtree's personalization effectiveness model
Customer experience has taken center stage and personalization has become vital. Our framework can be used by organizations to frame effective personalization strategies.
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Blog
Marketo co-founder shares views on three major shifts in B2B marketing
Companies are not just interested in generating new business. Today, it’s so much more about getting the land and then expanding, upselling, cross-selling, retention and more.
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