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      • Business Process Management
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        • Applistructure Management
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        • Continuous & Automated Testing
        • API & Web Service Testing
        • Custom Testing Tools
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        • Data Testing CoE
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  • Search
Digital Marketing and E-commerce

An outcome driven approach for

unified and contextual digital experiences

Digital Marketing and E-commerce

An outcome driven approach for

unified and contextual digital experiences

Featured Case Study

P&G transforms consumer engagement with a multi-channel digital marketing platform

Mindtree is P&G's anchor partner for digital marketing, direct to consumer and marketing operations. We provide consistent consumer engagement for their 400+ digital properties.

Read more

Design and realize converged customer experience across customer journey

Our digital marketing and commerce offerings help organizations design and realize outcome driven experiences across different stages of the customer journey with personalized content and frictionless commerce. We take an outcome driven approach to digital marketing and commerce operations to accelerate time-to-market, maximize reach, and achieve conversions at scale. 

Our consumer engagement services include:

  •  Marketing and commerce platforms
  • Direct to consumer commerce 
  • Mobile apps
  • Emerging channels
  • Digital asset management
  • Intelligent marketing, commerce and IT operations
  • Measurement, visualization and consumer ...

Our digital marketing and commerce offerings help organizations design and realize outcome driven experiences across different stages of the customer journey with personalized content and frictionless commerce. We take an outcome driven approach to digital marketing and commerce operations to accelerate time-to-market, maximize reach, and achieve conversions at scale. 

Our consumer engagement services include:

  •  Marketing and commerce platforms
  • Direct to consumer commerce 
  • Mobile apps
  • Emerging channels
  • Digital asset management
  • Intelligent marketing, commerce and IT operations
  • Measurement, visualization and consumer analytics 

We help organizations break down complexities to engage with consistent information based on customer data and insights. We help deliver an optimal experience for each moment and touchpoint that is fast, free, transparent and customizable across all channels.

Our customer and partner engagement services include:

  • Account-based marketing 
  • Digital assets and content management 
  • B2B marketing and commerce 
  • Direct to professional, D2C, and retailer commerce
  • AR/VR for evaluation, collaboration and service
  • Customer data hubs
  • CRM and loyalty
  • Intelligent marketing, commerce and IT operations
  • Measurement, visualization and product analytics 

Our differentiated approach encompasses journey-based experience strategy and realization, data and insights for targeting, personalization and conversion, efficiency through AI and automation, centralized operations and shared services model, cost optimization due to economies of scale with scale on demand, and matured delivery approach with product IT model.

Read more

Our Service Offerings

Experience Driven Commerce

We take an outcome and data-driven approach to marketing, sales and services to deliver seamless commerce experience and frictionless commerce for consumers, customers and partners.

Conversion Optimization

Our conversion optimization services include reach maximization, behavior analytics, personalization, coversion path optimization, personalization, and KPI measurements.

Marketing for Commerce

We help organizations apply marketing mindset to purchase and post-purchase stages, significantly accelerating coversions, improving CLTV with improved upsell and cross-sell.

Integrated Go-To-Market Solutions

Our integrated offerings help organizations bridge the divide between marketing, sales and service, and thus realize meaningful interactions with consumers and customers.

Intelligent Support

We provide deep monitoring & SRE approach for support, and intelligent operations based on AI/ML to deliver quality and scale at non-linear cost.

Alliances

Adobe Partner
Bigcommerce
Salesforce
SAP
Sitecore

Expert Thinking in Action

Case Study
Experience driven commerce for a global car rental company

Conceptualization, architecture and implementation of an experience driven booking platform and multi geo rollout for a car rental company.

Read more
Case study
Reimagined new normal business strategies for a foodservice giant in 2 weeks

Mindtree actively collaborated with the client to deliver an interactive digital platform in a groundbreaking minimal turnaround time.

Read more
Case study
Making AI pervasive to deliver personalized sales assortment recommendations

Discover how we leveraged AI to provide targeted store-specific assortment recommendations, so that each sales agent could access it on a mobile device, any day and time.

Read more

Insights

Blog
A platform-led approach to enable next-gen business IT operating model

Powered by DevOps, RPA, ML, test automation, and embedded with APIs to plug-in capabilities, CAPE takes a design thinking led approach to platform-led IT delivery.

Read more
White paper
Mindtree's personalization effectiveness model

Customer experience has taken center stage and personalization has become vital. Our framework can be used by organizations to frame effective personalization strategies.

Read more
Blog
Marketo co-founder shares views on three major shifts in B2B marketing

Companies are not just interested in generating new business. Today, it’s so much more about getting the land and then expanding, upselling, cross-selling, retention and more.

Read more
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Mindtree [NSE: MINDTREE] is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. “Born digital,” in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 275+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. Operating in more than 15 countries across the world, we’re consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 22,000 entrepreneurial, collaborative and dedicated “Mindtree Minds.”