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Experience Design and Innovation

Design and creative capabilities for brands to

thrive in the experience economy

Experience Design and Innovation

Design and creative capabilities for brands to

thrive in the experience economy

Featured Case Study

Color visualizer app for consumers and professional interiors consultants

Leveraged AR and computer vision to build an app that enabled consumers and professionals to visualize rooms in desired color schemes.

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Crafting transformative experiences at scale and speed with focus on outcomes

Our team blends applied design thinking capabilities with unique creative abilities that tie consumer behavior to business outcomes. Armed with a high impact team of strategists, researchers, designers, and supplemented with best-in-class experience technologists, we deliver top-notch transformative solutions to our clients.

Our team blends applied design thinking capabilities with unique creative abilities that tie consumer behavior to business outcomes. Armed with a high impact team of strategists, researchers, designers, and supplemented with best-in-class experience technologists, we deliver top-notch transformative solutions to our clients.

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Our Service Offerings

Experience Strategy

Our experience strategies are backed by user research, experience assessments, experience benchmarking and referencing, service blueprints, personas and journey maps.

Design Systems and Standards

We provide high fidelity prototypes, visual design language, design specifications, components and styles, user testing and validations, and design factory.

Immersive Experience

We deliver immersive AR, VR and MR experiences with expertise in computer vision, machine learning, deep learning and 3D content authoring.

Studio and Production

Our areas of expertise include content and copy writing, social media campaigns and banners, SEO, newsletters and emails, and graphic production.

Expert Thinking in Action

Case Study
Improving conversion through personalized vacation propositions

We synthesized several disparate websites into a unified website for a vacation firm. The experience with personalization and seamless CRM integration increased conversions.

Case study
Ecommerce redesign of a US skincare brand

Designed and built the brand’s ecommerce channel which doubled revenue in 4 months with customized brand story telling with selling, BigCommerce experience, seamless path to purchase.

Case study
Period tracking and wellness app for a local market of a global CPG major

The app accommodates the cultural nuances of the audience and delivers a delightful experience with gamification and reward based features.

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Mindtree [NSE: MINDTREE] is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. “Born digital,” in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 270+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. Operating in more than 17 countries across the world, we’re consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 22,000 entrepreneurial, collaborative and dedicated “Mindtree Minds.”