Product and Service Innovation | Integrated Innovation Strategy

Featured Case study

Envisioning next-gen products with design thinking at the core for a real estate firm

Rapid response to evolving enterprise needs and consumer behaviours demand organizations to be agile and take a design-first approach with emphasis on fast phase of execution.

Delivering extraordinary experiences with product and service innovation

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

Establish a new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem and emerging technologies
Reimagine the experience strategy through a design thinking-led, service design approach
Build next–gen customer engagement, marketing and sales enablement strategies
Next–gen product solutions, experiences and platform technologies
Digitize/reimagine and deliver business process transformation and operational efficiencies

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

Establish a new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem and emerging technologies
Reimagine the experience strategy through a design thinking-led, service design approach
Build next–gen customer engagement, marketing and sales enablement strategies
Next–gen product solutions, experiences and platform technologies
Digitize/reimagine and deliver business process transformation and operational efficiencies

Our Service Offerings

Products and Services Strategy

Helping business deliver innovative products and services for people and organizations.

Institutionalize Innovation

Enabling continuous institutionalized innovation with technology-based framework having design thinking at the core and enhancing value proposition and the technology index.

The Digital Pumpkin

The Digital Pumpkin is Mindtree’s unique digital innovation hub - an interactive space where multi-disciplinary teams come together to ideate, design and craft meaningful digital experiences.

Expert Thinking in Action

Case study

Expanding into new market segments by creating white canvas product

Partnered with client to expand into new markets by creating white canvas product for different business units and target audiences. The product was rolled out at scale.

Case Study

Utilizing design thinking and journey mapping to deliver operational efficiencies

Enterprise innovation to transform workforce and partners; process transformation via application and learning-based engagement for operational efficiency and employee productivity.

Case Study

Envisioning next-gen products with design thinking at the core for a real estate firm

Rapid response to evolving enterprise needs and consumer behaviours demand organizations to be agile and take a design-first approach with emphasis on fast phase of execution.

Insights

Podcast

Triggers and challenges in corporate innovation

Join the Possibilities Podcast to know more about digital leadership and innovation, what they mean for business outcomes and how an effective innovation process works.

Listen to the podcast

Blog

Adaptability and opportunities in augmented reality

Processing power of mobiles, natural user interface (NUI), context awareness and cloud computing are vital for AR adoption.

The role of design thinking in driving digital transformation

Digital transformation is for enhancing customer experience. Design thinking is a structured way of understanding consumer needs and driving rapid innovation.

Let's Talk

Differentiated products and services

with an integrated innovation strategy

Differentiated products and services

with an integrated innovation strategy

Featured Case study

Envisioning next-gen products with design thinking at the core for a real estate firm

Delivering extraordinary experiences with product and service innovation