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Product and Service Innovation

Differentiated products and services

with an integrated innovation strategy

Product and Service Innovation

Differentiated products and services

with an integrated innovation strategy

Featured Case study

Envisioning next-gen products via design-thinking strategy for a real estate firm

Experience-first, rapid prototyping strategy solution for evolving enterprise needs, consumer behaviors and trends that demand connected experiences.

Delivering extraordinary experiences with product and service innovation

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

  • Establish new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem, and emerging technologies
  • Reimagine experience strategy through a design thinking-led, service design approach
  • Build next-gen customer engagement, marketing, and sales enablement strategies
  • Next-gen product solutions, experiences, and platform technologies
  • Digitize/ reimagine and deliver business process transformation and operational efficiencies

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

  • Establish new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem, and emerging technologies
  • Reimagine experience strategy through a design thinking-led, service design approach
  • Build next-gen customer engagement, marketing, and sales enablement strategies
  • Next-gen product solutions, experiences, and platform technologies
  • Digitize/ reimagine and deliver business process transformation and operational efficiencies

Read more

Our Service Offerings

Products and Services Strategy

Helping business deliver innovative products and services for people and organizations.

Institutionalize Innovation

Enabling continuous institutionalized innovation with technology-based framework having design thinking at the core and enhancing value proposition and the technology index.

The Digital Pumpkin

The Digital Pumpkin is Mindtree’s unique digital innovation hub - an interactive space where multi-disciplinary teams come together to ideate, design and craft meaningful digital experiences.

Expert Thinking in Action

Case study
Expanding into new market segments by creating white canvas product​

Partnered with client to expand into new markets by creating white canvas product for different business units and target audiences. The product was rolled out at scale.

Case Study
Utilizing design thinking and journey mapping to deliver operational efficiencies

Enterprise innovation to transform workforce and partners; process transformation via application and learning-based engagement for operational efficiency and employee productivity.

Case Study
Envisioning next-gen products via design-thinking strategy for a real estate firm

Experience-first, rapid prototyping strategy solution for evolving enterprise needs, consumer behaviors and trends that demand connected experiences.

Insights

Podcast
Triggers and challenges in corporate innovation

Join the Possibilities Podcast to know more about digital leadership and innovation, what they mean for business outcomes and how an effective innovation process works.

Listen to the podcast
Blog
Adaptability and opportunities in augmented reality

Processing power of mobiles, natural user interface (NUI), context awareness and cloud computing are vital for AR adoption.

Read more
Blog
The role of design thinking in driving digital transformation

Digital transformation is for enhancing customer experience. Design thinking is a structured way of understanding consumer needs and driving rapid innovation.

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Mindtree [NSE: MINDTREE] is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. “Born digital,” in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 270+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. Operating in more than 17 countries across the world, we’re consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 22,000 entrepreneurial, collaborative and dedicated “Mindtree Minds.”