Skip to main content
  • Blog
  • Investors
  • News
  • Resources
  • Possibilities Podcast
  • Global
    • Australia
    • Germany
    • Netherlands
    • Singapore
    • UAE
    • UK
    • US
 
Home
Menu
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods
    • Consumer Technology
    • Education
    • Enterprise Technology
    • Insurance
    • Manufacturing
    • Media & Entertainment
    • Retail
    • Transportation, Logistics & Freight
    • Travel & Hospitality
  • Services
    • Mindtree Consulting
      • Customer Experience Transformation
      • Product and Service Innovation
      • Data & Intelligence Consulting Services
      • Core Modernization
      • Future of Work
    • Customer Success
      • Salesforce Experience
      • Immersive and Cognitive Experience   
      • Digital Marketing and E-commerce
      • Application Networks and Automation
      • Experience Design and Innovation
      • Experience Technologies
    • Data & Intelligence
      • Data Modernization
      • DataOps and Management
      • Insights and Action
      • Internet of Things
    • Enterprise IT Transformation & Automation
      • Hyper-Automated Infrastructure & Applications
      • Digital Security
      • Application Portfolio Transformation
      • Quality Engineering
      • Accelerated DevSecOps
      • Packaged Enterprise Services
      • Product IT  Transformation
    • Cloud Services
      • Cloud Advisory Services
      • Cloud Migration & Modernization
      • Cloud Operations & Management
      • Cloud Native Application Development
  • About
    • Company Overview
    • Leadership
    • Investors
    • L&T and Mindtree - The way forward
    • Board of Directors
    • Alliances
    • Locations
    • Client Testimonials
    • Events
    • Resources
    • Awards
    • Sustainability
    • Mindtree Foundation
    • Possibilities Podcast
  • Careers
    • Overview
    • Global Careers Listing
    • Get Referred to Us
    • Graduate / Campus Hiring
    • Mindtree Alumni Connect
    • Meet Our Minds
    • Why Mindtree
  • Services - old
    • Digital
      • Cloud
        • Cloud Strategy Services
        • Cloud Infrastructure and Implementation Services
        • Cloud Migration Services
        • Cloud Security and Governance Services
        • Cloud Management Services
        • Cloud Modernization Services
      • Data Analytics
        • Artificial Intelligence and Data Science
        • Data Visualization
        • Business Intelligence
        • Big Data
        • Enterprise Data Management
        • Data Frameworks
        • Data Analytics COE
        • Informed Intelligence
        • Next-Gen Analytics
      • Internet of Things
      • AR/VR Services
      • Conversational AI
        • Customer Engagement
        • Enterprise Enablement
      • Digital Commerce
      • Digital Marketing
      • Mobility
      • User Experience Design
      • Portals & Collaboration
      • The Digital Pumpkin
      • B2B Customer Success
      • Customer Onboarding - Cloud
    • Operations
      • Agile
      • Application Development & Support
        • Application Development
        • Application Support
        • Open Platforms
        • Mainframe & Midrange Services
        • Architecture Planning and Design Services
      • Automation
        • Robotic Process Automation
      • Business Process Management
      • Infrastructure Management
        • Cloud Management
        • DevOps
        • Applistructure Management
        • Service Integration & Management (SIAM)
        • Cyber Security
      • Test Engineering
        • Continuous & Automated Testing
        • API & Web Service Testing
        • Custom Testing Tools
        • Testing in a Connected World
        • Tools & Environment Services
        • Product Testing
        • Package Application Testing
        • Data Testing CoE
      • Application Managed Services
      • Integrated Services
        • End-to-end Automation
        • Mindtree CAPE
        • Unified Methodology
      • Reliability Engineering Management Services
    • IT Consulting
      • Agile
      • Application & Infrastructure Optimization
      • DevOps
      • Information Strategy & Governance
      • Quality Assurance Strategy & Process
    • Engineering R&D
      • Embedded Intelligence
      • Product Sustenance
      • Short-range Wireless
      • Wireless IP Portfolio
        • Mindtree IEEE 802.15.4
        • EtherMind Bluetooth 5.2 IP
        • BlueLitE Bluetooth 5.2 IP
        • IPv6 Stack over Bluetooth Low Energy
        • EtherMind Bluetooth Mesh v1.0.1
      • Wireless Lighting Solution
    • Enterprise Software
      • Microsoft
      • Oracle
        • Oracle Cloud Implementation Services
        • Oracle E-Business Suite Services
      • Salesforce
      • SAP
        • Business intelligence
        • Data Warehousing
        • Enterprise Performance Management
        • SAP S/4HANA Finance
        • Travel and Expense Management
        • SAP C/4HANA
        • SAP Managed Services
        • SAP S/4HANA Solutions
        • SAP HANA
        • Fiori, UX & Design
        • SAPUI5
        • SAP Cloud Platform
    • Products
      • Connected Buildings
      • Employee Training & Microlearning
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods
    • Consumer Technology
    • Education
    • Enterprise Technology
    • Insurance
    • Manufacturing
    • Media & Entertainment
    • Retail
    • Transportation, Logistics & Freight
    • Travel & Hospitality
  • Services
    • Mindtree Consulting
      • Customer Experience Transformation
      • Product and Service Innovation
      • Data & Intelligence Consulting Services
      • Core Modernization
      • Future of Work
    • Customer Success
      • Salesforce Experience
      • Immersive and Cognitive Experience   
      • Digital Marketing and E-commerce
      • Application Networks and Automation
      • Experience Design and Innovation
      • Experience Technologies
    • Data & Intelligence
      • Data Modernization
      • DataOps and Management
      • Insights and Action
      • Internet of Things
    • Enterprise IT Transformation & Automation
      • Hyper-Automated Infrastructure & Applications
      • Digital Security
      • Application Portfolio Transformation
      • Quality Engineering
      • Accelerated DevSecOps
      • Packaged Enterprise Services
      • Product IT  Transformation
    • Cloud Services
      • Cloud Advisory Services
      • Cloud Migration & Modernization
      • Cloud Operations & Management
      • Cloud Native Application Development
  • About
    • Company Overview
    • Leadership
    • Investors
    • L&T and Mindtree - The way forward
    • Board of Directors
    • Alliances
    • Locations
    • Client Testimonials
    • Events
    • Resources
    • Awards
    • Sustainability
    • Mindtree Foundation
    • Possibilities Podcast
  • Careers
    • Overview
    • Global Careers Listing
    • Get Referred to Us
    • Graduate / Campus Hiring
    • Mindtree Alumni Connect
    • Meet Our Minds
    • Why Mindtree
  • Services - old
    • Digital
      • Cloud
        • Cloud Strategy Services
        • Cloud Infrastructure and Implementation Services
        • Cloud Migration Services
        • Cloud Security and Governance Services
        • Cloud Management Services
        • Cloud Modernization Services
      • Data Analytics
        • Artificial Intelligence and Data Science
        • Data Visualization
        • Business Intelligence
        • Big Data
        • Enterprise Data Management
        • Data Frameworks
        • Data Analytics COE
        • Informed Intelligence
        • Next-Gen Analytics
      • Internet of Things
      • AR/VR Services
      • Conversational AI
        • Customer Engagement
        • Enterprise Enablement
      • Digital Commerce
      • Digital Marketing
      • Mobility
      • User Experience Design
      • Portals & Collaboration
      • The Digital Pumpkin
      • B2B Customer Success
      • Customer Onboarding - Cloud
    • Operations
      • Agile
      • Application Development & Support
        • Application Development
        • Application Support
        • Open Platforms
        • Mainframe & Midrange Services
        • Architecture Planning and Design Services
      • Automation
        • Robotic Process Automation
      • Business Process Management
      • Infrastructure Management
        • Cloud Management
        • DevOps
        • Applistructure Management
        • Service Integration & Management (SIAM)
        • Cyber Security
      • Test Engineering
        • Continuous & Automated Testing
        • API & Web Service Testing
        • Custom Testing Tools
        • Testing in a Connected World
        • Tools & Environment Services
        • Product Testing
        • Package Application Testing
        • Data Testing CoE
      • Application Managed Services
      • Integrated Services
        • End-to-end Automation
        • Mindtree CAPE
        • Unified Methodology
      • Reliability Engineering Management Services
    • IT Consulting
      • Agile
      • Application & Infrastructure Optimization
      • DevOps
      • Information Strategy & Governance
      • Quality Assurance Strategy & Process
    • Engineering R&D
      • Embedded Intelligence
      • Product Sustenance
      • Short-range Wireless
      • Wireless IP Portfolio
        • Mindtree IEEE 802.15.4
        • EtherMind Bluetooth 5.2 IP
        • BlueLitE Bluetooth 5.2 IP
        • IPv6 Stack over Bluetooth Low Energy
        • EtherMind Bluetooth Mesh v1.0.1
      • Wireless Lighting Solution
    • Enterprise Software
      • Microsoft
      • Oracle
        • Oracle Cloud Implementation Services
        • Oracle E-Business Suite Services
      • Salesforce
      • SAP
        • Business intelligence
        • Data Warehousing
        • Enterprise Performance Management
        • SAP S/4HANA Finance
        • Travel and Expense Management
        • SAP C/4HANA
        • SAP Managed Services
        • SAP S/4HANA Solutions
        • SAP HANA
        • Fiori, UX & Design
        • SAPUI5
        • SAP Cloud Platform
    • Products
      • Connected Buildings
      • Employee Training & Microlearning

Let's Talk

Let's Talk About Your Needs

Thank you for your submission. We'll be in touch.

  • Search
Product and Service Innovation

Differentiated products and services

with an integrated innovation strategy

Product and Service Innovation

Differentiated products and services

with an integrated innovation strategy

Featured Case study

Envisioning next-gen products with design thinking at the core for a real estate firm

Rapid response to evolving enterprise needs and consumer behaviours demand organizations to be agile and take a design-first approach with emphasis on fast phase of execution.

Delivering extraordinary experiences with product and service innovation

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

  • Establish a new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem and emerging technologies
  • Reimagine the experience strategy through a design thinking-led, service design approach
  • Build next–gen customer engagement, marketing and sales enablement strategies
  • Next–gen product solutions, experiences and platform technologies 
  • Digitize/reimagine and deliver business process transformation and operational efficiencies

We help companies transform business outcomes using a strategic, design thinking-led, data-driven journey science approach to:

  • Establish a new products and services roadmap, create a product-market fitment through industry insights, benchmarks, technology ecosystem and emerging technologies
  • Reimagine the experience strategy through a design thinking-led, service design approach
  • Build next–gen customer engagement, marketing and sales enablement strategies
  • Next–gen product solutions, experiences and platform technologies 
  • Digitize/reimagine and deliver business process transformation and operational efficiencies
Read more

Our Service Offerings

Products and Services Strategy

Helping business deliver innovative products and services for people and organizations.

Institutionalize Innovation

Enabling continuous institutionalized innovation with technology-based framework having design thinking at the core and enhancing value proposition and the technology index.

The Digital Pumpkin

The Digital Pumpkin is Mindtree’s unique digital innovation hub - an interactive space where multi-disciplinary teams come together to ideate, design and craft meaningful digital experiences.

Expert Thinking in Action

Case study
Expanding into new market segments by creating white canvas product​

Partnered with client to expand into new markets by creating white canvas product for different business units and target audiences. The product was rolled out at scale.

Case Study
Utilizing design thinking and journey mapping to deliver operational efficiencies

Enterprise innovation to transform workforce and partners; process transformation via application and learning-based engagement for operational efficiency and employee productivity.

Case Study
Envisioning next-gen products with design thinking at the core for a real estate firm

Rapid response to evolving enterprise needs and consumer behaviours demand organizations to be agile and take a design-first approach with emphasis on fast phase of execution.

Insights

Podcast
Triggers and challenges in corporate innovation

Join the Possibilities Podcast to know more about digital leadership and innovation, what they mean for business outcomes and how an effective innovation process works.

Listen to the podcast
Blog
Adaptability and opportunities in augmented reality

Processing power of mobiles, natural user interface (NUI), context awareness and cloud computing are vital for AR adoption.

Read more
Blog
The role of design thinking in driving digital transformation

Digital transformation is for enhancing customer experience. Design thinking is a structured way of understanding consumer needs and driving rapid innovation.

Read more
Contact Form
Off

Breadcrumb

  1. Home
  2. Services
  3. Consulting Solutions
  4. Product and Service Innovation
Skip to Top
  • Industries
    • Banking
    • Capital Markets
    • Consumer Electronics
    • Consumer Packaged Goods
    • Consumer Technology
    • Enterprise Technology
    • Higher Education
    • Insurance
    • Manufacturing
    • Media & Entertainment
    • Retail
    • Transportation, Logistics & Freight
    • Travel & Hospitality
  • Services
    • Mindtree Consulting
    • Customer Success
    • Data & Intelligence
    • Enterprise IT Transformation & Automation
    • Cloud Services
  • Products
    • Connected Buildings
    • Employee Training & Microlearning
  • About
    • Company Overview
    • L&T and Mindtree - The way forward
    • Events
    • Resources
    • Mindtree Factsheet
    • Investors
    • Alliances
    • Leadership
    • Locations
    • Sustainability
  • Careers
    • Careers Overview
    • Job Openings
    • Campus Careers
    • Alumni Careers
    • Meet Our Minds
    • Why Mindtree
Mindtree_logo

Welcome to possible and Mindtree are registered trademarks of Mindtree Ltd. All rights reserved by Mindtree.com

  • Terms of Use
  • Accessibility Statement
  • Privacy Policy
  • Cookie Policy
  • Sitemap

Contact Us
  • Linkedin
  • Facebook
  • Twitter
  • Slideshare
  • YouTube

Mindtree [NSE: MINDTREE] is a global technology consulting and services company, helping enterprises marry scale with agility to achieve competitive advantage. “Born digital,” in 1999 and now a Larsen & Toubro Group Company, Mindtree applies its deep domain knowledge to 275+ enterprise client engagements to break down silos, make sense of digital complexity and bring new initiatives to market faster. We enable IT to move at the speed of business, leveraging emerging technologies and the efficiencies of Continuous Delivery to spur business innovation. Operating in more than 15 countries across the world, we’re consistently regarded as one of the best places to work, embodied every day by our winning culture made up of over 22,000 entrepreneurial, collaborative and dedicated “Mindtree Minds.”